7 Lakes Motorsports

Customer Background

7 Lakes Motorsports, located in Arlington, Washington, had built a stellar reputation solely through word-of-mouth referrals but lacked an online presence. The business was operated by Mark, a world-class Ferrari technician who spent the better part of his career with Ferrari’s race teams and was recognized as the #2 Ferrari mechanic in the world. Despite Mark’s expertise, the shop had no website, no Google Business Profile, and no structured outreach to attract new customers.

To elevate 7 Lakes Motorsports, Launchkit Marketing focused on building a strategic digital foundation that would not only enhance visibility but also position the shop as a premier destination for high-end automotive service.

Scope of Work

To establish 7 Lakes Motorsports as a recognized leader in Ferrari and exotic car maintenance, Launchkit Marketing executed a comprehensive digital strategy, including:

• Website Design & Development – Create a professional, high-performance website to showcase Mark’s expertise and service offerings.
• Google Business Profile Setup & Optimization – Establish and optimize the business listing for maximum local visibility.
• Content Marketing & Outreach – Leverage Mark’s Ferrari experience to craft engaging content and position him as an industry authority.
• Automotive Forum Engagement – Connect with Ferrari and motorsport communities to generate organic interest.
• Legal Compliance – Develop non-affiliation and fair-use disclaimers to address branding concerns from Ferrari.

The Design

Launchkit Marketing built a sleek, high-end website tailored to 7 Lakes Motorsports’ brand and clientele:

• Luxury Aesthetic – A modern, visually striking website that reflects the prestige of Ferrari and exotic car services.
• Service Pages – Detailed breakdowns of services offered, including Ferrari diagnostics, engine rebuilds, and performance tuning.
• Client Testimonials – Showcasing customer experiences to build trust and credibility.
• Mobile Optimization – Ensuring a flawless experience for users on any device.
• Appointment Scheduling – A streamlined booking system for customer convenience.

The Development

The website was developed on WordPress with a focus on performance, usability, and SEO. Key features included:

• SEO-Optimized Structure – Targeting relevant keywords to improve Google rankings.
• Performance Enhancements – Fast loading speeds to enhance user experience.
• Contact & Inquiry Forms – Simplifying customer interactions.
• Google Business Integration – Syncing reviews, location, and updates to improve search visibility.

The Marketing

To rapidly establish 7 Lakes Motorsports as a leader in high-performance vehicle service, we launched a strategic marketing and outreach campaign:

Google Business Profile Optimization

• Created and optimized 7 Lakes Motorsports’ Google Business Profile for local search visibility.
• Managed reviews and customer engagement to enhance credibility.
• Regularly updated the profile with high-quality images, posts, and service highlights.

Content Marketing & Ferrari Experience Highlighting

• Developed high-authority blog content showcasing Mark’s expertise and history with Ferrari.
• Shared behind-the-scenes stories and insights from Mark’s career with Ferrari’s race teams.
• Crafted educational pieces on luxury car maintenance, performance tuning, and restoration.

Automotive Forum Outreach

• Engaged with Ferrari and exotic car enthusiast communities to organically drive traffic.
• Built credibility through contributions to motorsport forums and owner groups.
• Established Mark as a trusted expert in the high-end automotive repair space.

Handling Ferrari’s Cease & Desist

With Mark’s Ferrari background gaining traction, it wasn’t long before Ferrari took notice and issued a cease-and-desist letter regarding brand affiliation.

Launchkit Marketing preemptively addressed legal concerns by implementing a non-affiliation and fair-use disclaimer, ensuring compliance while maintaining Mark’s credibility as one of the best Ferrari mechanics in the world. This move protected the brand’s growth while leveraging the attention Ferrari had brought to the business.

The Result

The impact of Launchkit Marketing’s efforts was immediate and transformational for 7 Lakes Motorsports:

• 5x Increase in Appointments – With a visible and optimized online presence, bookings surged.
• Established Ferrari Credibility – Mark’s history and expertise became a powerful selling point.
• SEO Success – The business now ranks for high-value automotive repair keywords in the region.
• Improved Customer Engagement – Active forum participation and content marketing drew in a dedicated clientele.
• Google Business Growth – The optimized profile became a major driver of leads and local recognition.

Ongoing Support

Launchkit Marketing continues to support 7 Lakes Motorsports with:

• SEO strategy & content marketing to maintain rankings and visibility.
• Forum engagement & outreach to solidify Mark’s reputation.
• Paid ad campaigns to further accelerate customer acquisition.

With a world-class mechanic at the helm and a robust digital presence, 7 Lakes Motorsports is positioned for sustained growth and success in the luxury automotive service industry.