NW Crafted Interiors

Customer Background

NW Crafted Interiors is a leader in high-end custom interior fabrication, working on some of the world’s most prestigious vehicles. Their expertise spans supercars like Ferrari and Lamborghini, classic resto-mods, Porsche builds, race cars, airplanes, and boats. The company combines cutting-edge 3D modeling and 3D printing with master craftsmanship in hand-built upholstery, resulting in interiors that are both visually stunning and performance-driven.

Despite their impressive resume, which includes collaborations with some of the most renowned car builders in the world, SEMA-winning builds, Barrett-Jackson showstoppers, and a feature on Discovery Channel’s “Rust Valley Restorers”, NW Crafted Interiors was not fully capitalizing on their industry influence. Their website lacked the visual impact, branding, and content strategy to position them as an elite player in the industry, and they needed a stronger social media presence to engage with their audience and attract new business.

Scope of Work

Launchkit Marketing took on a full-scale brand development and digital transformation for NW Crafted Interiors, focusing on:

• Website Revamp – Modernizing and refining the website to showcase their world-class craftsmanship.
• Brand Development – Creating a high-end, recognizable brand identity that reflected the exclusivity of their work.
• Content Creation – Crafting compelling copy, professional photography, and video content to highlight their projects.
• Social Media Consulting – Developing a strategic approach to leverage their impressive industry connections and expand their reach.
• Industry Recognition Optimization – Ensuring their involvement in SEMA, Barrett-Jackson, and Rust Valley Restorers was properly promoted online.
• SEO & Digital Marketing Strategy – Enhancing their search rankings and online presence to drive new leads.

The Design

A brand at the cutting edge of luxury automotive interiors requires a website that reflects its precision and craftsmanship. Launchkit Marketing delivered a modern, high-impact website featuring:

• Bold Visual Design – High-resolution imagery and sleek branding to convey quality and exclusivity.
• Project Showcase Pages – Detailed, visually stunning galleries of past builds, including award-winning projects.
• Industry Highlights Section – A dedicated space to feature SEMA-winning builds, Barrett-Jackson success stories, and Discovery Channel appearances.
• Service-Specific Pages – Breakdowns of their work across automotive, marine, and aviation interior fabrication.
• Mobile-Optimized Interface – Ensuring a seamless browsing experience for users on all devices.

The Development

The website was developed on WordPress for easy management and scalability. Key features included:

• SEO-Optimized Content – Driving organic traffic through keyword-rich service and project pages.
• Fast-Loading Pages – Optimized for high-performance images and smooth navigation.
• Integrated Social Media Feeds – Connecting their Instagram and Facebook to highlight live project updates.
• Lead Generation Forms – Making it easier for potential clients to request quotes and consultations.

The Marketing

With a revamped website in place, Launchkit Marketing implemented a strategic digital marketing campaign to elevate NW Crafted Interiors’ online presence and attract a broader audience.

Social Media Consulting & Brand Expansion

• Developed a content strategy focused on showcasing their involvement in SEMA, Barrett-Jackson, and high-profile collaborations.
• Leveraged their feature on Discovery Channel’s Rust Valley Restorers to boost credibility and engagement.
• Created high-impact video content of behind-the-scenes fabrication and 3D modeling processes.
• Provided ongoing consulting to improve engagement, follower growth, and social media ad performance.

SEO & Industry-Specific Content Creation

• Optimized the website for keywords related to custom interiors, luxury automotive builds, and high-end upholstery.
• Produced SEO-driven blog content featuring project breakdowns, build stories, and industry trends.
• Built strong backlinks from automotive forums, luxury car blogs, and motorsports publications.

Leveraging Industry Recognition

• Created case studies and landing pages dedicated to award-winning builds and collaborations.
• Developed email marketing campaigns targeting high-end builders and collectors.
• Connected with key automotive forums, trade publications, and influencer networks to further establish their reputation.

The Result

The transformation led by Launchkit Marketing resulted in significant growth and visibility for NW Crafted Interiors:

✔ Massive Increase in Traffic & Leads – The website and digital strategy led to an influx of inquiries and project requests.
✔ 5X Growth in Social Media Engagement – More builders, collectors, and enthusiasts connected with the brand. ✔ SEO Success & Online Authority – NW Crafted Interiors now ranks for high-value search terms related to custom car interiors and high-end upholstery. ✔ Increased Demand & Business Expansion – Due to the success of the digital marketing strategy, the company is now actively seeking a larger facility to accommodate its growing business.

Ongoing Support

Launchkit Marketing continues to work with NW Crafted Interiors by:

• Providing ongoing content creation & SEO support to maintain high search rankings.
• Refining social media strategy to keep engagement growing.
• Managing outreach and brand partnerships to maintain their presence in the high-end automotive world.

By establishing a strong online brand and digital presence, NW Crafted Interiors has positioned itself as a leader in luxury automotive interiors and is now poised for continued growth and expansion.