Karrie Kelley Real Estate

Customer Background

Karrie Kelley is a highly respected real estate professional serving Washington State, specializing in residential sales, luxury homes, and investment properties. With a reputation for exceptional client service and a deep understanding of the market, Karrie needed a highly optimized digital presence that could match her industry expertise and help her attract high-intent buyers and sellers. Her business required an SEO-driven website that could increase visibility, generate leads, and offer an intuitive search experience for prospective clients.

Scope of Work

To help Karrie Kelley Real Estate dominate the digital space, Launchkit Marketing focused on the following key objectives:

• Website Design & Development – Build a modern, user-friendly real estate website with MLS integration.
• Regional SEO Strategy – Optimize the website to rank for high-intent local real estate keywords and increase organic traffic.
• Lead Generation Optimization – Implement strategic call-to-actions (CTAs) and data-driven landing pages for conversions.
• Google Business Profile Management – Improve local visibility through strategic Google Business Profile enhancements.
• Content Marketing – Develop high-value content such as blog posts, community guides, and market updates.
• Photography & Brand Storytelling – Elevate visual appeal with professional real estate photography and engaging brand storytelling.
• PPC Advertising – Deploy targeted ads to attract buyers and sellers searching for homes in Karrie’s service areas.

The Design

Launchkit Marketing designed a sleek, professional real estate website with the following features:

• MLS Integration – A real-time property search function for visitors to explore listings with ease.
• Interactive Property Pages – High-resolution photos, detailed property descriptions, and direct inquiry forms.
• Mobile Optimization – Ensuring seamless browsing for users on mobile devices, which is critical in the real estate market.
• Elegant Branding – A sophisticated color scheme and clean typography that reflects Karrie’s premium service and expertise.

The Development

The website was built on a WordPress & IDX platform for maximum flexibility and functionality. Key development features included:

• Advanced Property Search – Custom filtering options for users to find homes by price, location, and features.
• SEO-Optimized Framework – Strategic placement of real estate keywords to boost organic rankings.
• Lead Capture Tools – Integrated forms and automated email follow-ups to convert visitors into potential clients.
• Fast Load Times – Optimized images and backend enhancements for a seamless user experience.
• Neighborhood & Market Pages – Custom pages detailing market trends, local hotspots, and insights into specific regions.

The Marketing

Launchkit Marketing implemented a multi-layered digital strategy to drive traffic, generate leads, and boost visibility.

Regional SEO Strategy

• Optimized the site for high-value keywords like “homes for sale in [City], WA” and “best real estate agent in [City].”
• Created local landing pages for targeted communities and neighborhoods.
• Implemented a structured content plan to build domain authority and drive organic traffic.

Google Business Profile Optimization

• Enhanced local visibility with optimized Google Business Profile posts, images, and updates.
• Increased local map rankings for searches related to real estate services in Washington.
• Encouraged and managed client reviews to build credibility and trust.

PPC & Facebook Ad Campaigns

• Created high-converting Google Ads targeting motivated buyers and sellers.
• Designed retargeting campaigns to capture leads who previously visited the website but hadn’t inquired yet.
• Implemented Facebook and Instagram ads showcasing featured listings, client testimonials, and market insights.

Content Marketing & Blogging

• Developed market update blogs, home-buying guides, and seller tips to engage audiences.
• Published neighborhood spotlights to attract buyers looking for homes in specific areas.
• Integrated email marketing with content-driven newsletters to nurture leads.

The Result

Launchkit Marketing’s strategy delivered impressive results, solidifying Karrie Kelley Real Estate as a top-performing brand online:

• 220% Increase in Website Traffic – Organic and paid strategies significantly boosted inbound traffic.
• Enhanced Lead Generation – Conversion rates improved through optimized CTAs and landing pages.
• Top Search Rankings – The website ranked on Page 1 for key real estate search terms in Karrie’s target markets.
• Boosted Social Media Engagement – Ads and organic content generated increased inquiries and engagement.
• Higher-Quality Leads – SEO and paid campaigns attracted serious buyers and sellers, reducing unqualified inquiries.

Ongoing Support

Launchkit Marketing continues to provide ongoing SEO, content marketing, and advertising support to ensure Karrie Kelley Real Estate maintains its strong digital presence and continues to generate high-quality leads in a competitive market.