Henco Plumbing

Customer Background

Henco Plumbing is a trusted plumbing service provider offering residential and commercial plumbing solutions. With an in-house marketing team handling digital efforts, they required expert consultation on refining their keyword strategy, optimizing paid ad campaigns, and improving their content approach to attract more qualified leads.

Launchkit Marketing was brought in to provide ongoing consulting and hands-on strategic support, ensuring their Google Ads, SEO, and content initiatives yield measurable results.

Scope of Work

Launchkit Marketing provides continuous consulting and optimization, including:

• Keyword Research & SEO Strategy – Identifying high-intent keywords to improve organic search rankings.
• Google Ads Development & Management – Refining campaigns for maximum ROI and lead generation.
• Content Creation & Optimization – Advising on blog topics, landing page content, and service-based SEO strategies.
• Ad Budget Allocation & Performance Monitoring – Ensuring efficient ad spend and campaign adjustments based on analytics.
• Local SEO Enhancements – Strengthening Google Business Profile visibility and local search presence.
• Performance Tracking & Reporting – Analyzing campaign metrics, conversion rates, and organic traffic trends.

The Strategy

Our consulting efforts focus on maximizing digital marketing impact through data-driven tactics. Key strategic elements include:

• Targeted Keyword Optimization – Aligning content and ads with high-converting search terms.
• Ad Copy & Landing Page Alignment – Ensuring ads match user intent to improve click-through and conversion rates.
• A/B Testing & Performance Adjustments – Regular testing of ad creatives, bidding strategies, and call-to-action refinements.
• Localized Lead Generation Tactics – Improving local search rankings and geo-targeted ad campaigns.
• Competitor Analysis – Identifying market gaps and keyword opportunities for competitive advantage.

The Impact

Through Launchkit Marketing’s ongoing guidance, Henco Plumbing has achieved:

✔ Higher Google Ads ROI – Reduced cost-per-lead while increasing conversion rates.
✔ Improved Organic Rankings – Better visibility in local and industry-specific searches.
✔ Enhanced Content Strategy – More engaging and search-optimized content that drives traffic.
✔ More Efficient Ad Spend – Smarter budget allocation and bid strategy refinements.
✔ Better Lead Quality – Attracting higher-intent customers through improved targeting.

Ongoing Partnership

Launchkit Marketing continues to provide regular consulting, keyword research, and ad performance insights to help Henco Plumbing maintain growth and stay ahead of the competition.

🚰 Website: https://www.hencoplumbing.com/

✔ Google Ads Strategy & Management
✔ Keyword Research & SEO Consulting
✔ Content Strategy & Optimization
✔ Lead Generation & Ad Performance Tracking
✔ Local SEO & Google Business Profile Optimization

Launchkit Marketing is proud to support Henco Plumbing in refining their digital strategy, increasing leads, and optimizing ad performance for long-term success.